Privacy Policy Effective as of October 2023

Sedobi Supplements LTD values your privacy and is dedicated to maintaining transparent privacy practices. This "Privacy Policy" explains how Sedobi Supplements LTD (collectively "Sedobi," or "we," or "us," or "our") collects, uses, and shares your personal information in connection with your use of our website (the "Site") and outlines your choices for how we manage your personal information. For simplicity, the Site and our services are collectively referred to as the "Service."

1. Contact Details of the Controller and the Data Protection Officer 1.1 This data protection information applies to data processing by the controller, as defined by the General Data Protection Regulation (GDPR): Sedobi Supplements LTD, 85 Great Portland Street, 1st Floor, London, W1W 7LT, United Kingdom, Email:, Internet: The controller responsible for processing personal data is the natural or legal person who, alone or in conjunction with others, determines the purposes and means of processing personal data.

1.2 All interested parties and visitors to our website can contact our data protection officer at:

1.3 This website uses SSL or TLS encryption for security reasons, ensuring the protection of the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can identify an encrypted connection by the character string "https://" and the lock symbol in your browser's address bar.

2. What Personal Data Do We Collect? We collect the following types of personal data from you:

A) Contact Information – Such as name, email address, address, and phone number. B) Data We Collect When You Visit Our Website – Such as the IP address of the requesting device, date and time of access, name and URL of the retrieved file, website from which access is made (referrer URL), used browser, and, if applicable, the operating system of your computer, as well as the name of your access provider. C) Marketing Data – Such as the device you are browsing from, its operating system, and your browsing behavior on the website. D) Payment Data – Such as credit/debit card information, IBAN, BIC, currency, billing address, and shipping address.

3. How Do We Collect Your Personal Data? We collect your personal data in the following ways:

  • When You Sign Up for Our Service and for Contract Processing – When you register for our Service, we collect specific personal data such as your name, address, and email address. The data collected can be found on the respective input forms.
  • Through the Use of Our Service – When you use our Service, we collect personal data related to your usage, such as frequency of use and time of access.
  • When You Contact Us – When you reach out to us (e.g., via a contact form or email), we collect personal data. The data collected through a contact form can be found on the respective contact form or email conversation. This data is stored and used exclusively for the purpose of responding to your request, establishing contact, and for related technical administration.
  • From Third-Parties – We receive personal data about you and your activities from third-parties, including advertisers and partners we collaborate with. We will use this personal data either when you have provided consent to the third-party or to us. Data sharing occurs when we have a legitimate interest in using the personal data to provide you with our services.

4. How We Use Your Personal Data We may use your personal data for the following purposes ("Processing Purposes"):

Processing PurposesType(s) of Personal DataLegal Basis
To provide you with products and services you have requested, to fulfill our contract, for the purpose of order handlingType A, B, C, DLegitimate Interest
To manage and operate our websites and applications, including online registrationType A, B, CLegitimate Interest
For troubleshooting and repairing purposesType A, B, CLegitimate Interest
To communicate with you, either directly or through one of our partners about marketing, research, surveys, and promotional purposesType A, CLegitimate Interest
To provide you with administrative notices such as user guidance/product safety notices relating to your appliance, service, or accountType A, CLegitimate Interest
Internal business purposes, including security, analytics, audit, and for our core operational activitiesType A, B, CLegitimate Interest
To evaluate your feedback when you rate and review our products or servicesType A, B, CLegitimate Interest

If we process your data to protect legitimate interests, you may object to such processing by contacting us at, free of charge, at any time.

Third-Party Service Providers We may transmit your data to third-party providers for the purposes stated in this privacy policy. These providers are listed in Marketing Tools, Analytics tools, and tools for Order Handling.

Transfer to Other Countries Service providers who process personal data on our behalf outside of the UK or the European Union (so-called third countries) will only be used if there is an adequacy decision by the European Commission or appropriate guarantees to the recipient in that third country, such as adherence to the EU-US Privacy Shield.

5. Cookies and Similar Technologies When you visit our website, we store information on your computer in the form of cookies. Cookies are small files that are transferred from an internet server to your browser and stored on your hard disk. The information stored in cookies is associated with the specific device used but does not immediately reveal your identity.

We use two types of cookies:

a) Session Cookies: These cookies enhance your user experience by recognizing that you have already visited individual pages on our website. They are automatically deleted after leaving our page. Temporary cookies are also used to improve usability by remembering your inputs and settings for a specified period, so you don't have to re-enter them when you return.

b) Analytical and Marketing Cookies: These cookies help us statistically record and evaluate the use of our website to optimize our services. They store behavioral information about users based on their browsing habits, allowing us to show targeted advertising. These cookies are automatically deleted after 12 months.

The data processed by cookies serve to protect our legitimate interests as well as those of third parties, in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

If you do not want your computer to be recognized during your next visit, you may decline to use cookies by adjusting your browser settings to "decline cookies." Instructions for this can be found in your browser's operating manual. However, please note that refusing cookies may restrict your access to certain areas of our websites.

6. Marketing Tools

Third party provider We use third party providers to send you personalized emails and SMS/text messages to keep you informed about our products and services. To confirm the ownership of your email address, we utilize the double opt-in method. This means that we will send you newsletters by email only after you have confirmed your email address by clicking on a confirmation link. When you confirm your email address, we save your registration data, the time of registration, and the IP address used for registration until you unsubscribe from the newsletter. This storage is done to send you email newsletters and SMS/text messages and to verify your registration.

Newsletter On our website, you have the option to subscribe to our personalized email newsletter, where we regularly provide updates on our products and promotions. When you subscribe to the newsletter, we collect certain information such as your email address (required), first name, and last name (optional). We use the double opt-in method, which means that we will only send you newsletters via email after you confirm ownership of the specified email address by clicking a link in our confirmation email. If you confirm your email address, the registration data, time of registration, and IP address used for registration will be stored until you unsubscribe from the newsletter. This storage is done to send you the newsletter and to verify your registration. This is considered a legitimate interest under the legal basis of this processing (Art. 6 para. 1 lit a GDPR). Providing your personal data is voluntary. The legal basis for sending our newsletter to your email address is typically your consent (Art. 6 para. 1 lit a GDPR). If you participate in a contest organized by us and register for the contest in exchange for our newsletter, the legal basis for sending the newsletter is the fulfillment of the contract (Art. 6 para. 1 lit. b GDPR). In cases where we use the advertising use of your data as consideration for participating in the competition, we clearly state this in the terms and conditions for contract conclusion. You can unsubscribe from the newsletter at any time; an unsubscribe link is provided in every newsletter. Alternatively, you can send your unsubscribe request to via email. We also use technologies in our newsletter that allow us to analyze your usage (e.g., opening emails, clicking links). This is done using small graphics embedded in the newsletter (pixels). The data collected is pseudonymized and not linked to your other personal information. The purpose of this processing is to generate general statistical evaluations and optimize our content and customer communication. Through our newsletter, we aim to share content relevant to our customers and better understand their interests. This is considered a legitimate interest under the legal basis of this processing (Art. 6 para. 1 lit f GDPR). If you do not wish to have your usage behavior analyzed, you can click on this link or disable graphics in your email program by default. Usage data for the newsletter is stored pseudonymously for 30 days and then fully pseudonymized.

SMS and Text Messages The Avea Life Ltd mobile message service (the "Service") is operated by Sedobi LTD . Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time, and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to SEDOBI Ltd’s SMS/text messaging service during checkout and initializing a purchase or subscribing via our subscription tools, you agree to receive recurring SMS/text messages from and on behalf of Sedobi Life Ltd through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program to make any purchases, and your consent is not a condition of any purchase with Sedobi Life Ltd. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Click the unsubscribe link (where available) in any text message to cancel. No further messages will be sent to your mobile device unless initiated by you. If you have subscribed to other Sedobi Ltd mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance,  email

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received, and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

Advertising by Post Based on our legitimate interest in personalized direct mail, we reserve the right to store your first and last name, your postal address, and - if we have received this additional information from you within the framework of the contractual relationship - your title, academic degree, year of birth, and your professional, industry, or business name in accordance with Art. 6 (1) point f GDPR and to use this data for sending interesting offers and information on our products by letter post. You can object to the storage and use of your data for this purpose at any time by sending an appropriate message to the controller.

Google AdWords We have integrated Google AdWords on this site, an Internet advertising service that allows advertisers to run ads on Google's search engine results and network. Google AdWords promotes our site by displaying interest-based advertising on third-party websites and Google's search engine results. If you reach our website via a Google.

Customer Review Tools

Our website utilizes customer rating tools provided by Junip Inc. (1809 - 1 Victoria Street South Kitchener, ON N2G 1C2, Canada) and Trustpilot A/S (Pilestraede 58, 5th floor, DK-1112 Copenhagen K) to gather feedback from you following your order.

We will contact you via email, using the technical system of the customer rating tool provider to request your evaluation and comments regarding your purchase.

Your data is processed either with your explicit consent or on the basis of our legitimate interests.

  • Processing with your consent is carried out under Article 6(1)(a) GDPR. You may withdraw your consent at any time by using the provided link in the email, without affecting the legality of processing conducted prior to the withdrawal. Your email address will then be removed from our distributor.
  • Processing without your express consent is based on Article 6(1)(f) GDPR, grounded in our justified interest in obtaining truthful, verified evaluations of our services for direct advertising. For this purpose, we send you a feedback request electronically for our own goods or services which you have already purchased from us, provided you have not objected to the use of your email address.

You can object to this at any time by notifying us or using the link in the feedback request.

Data Collection When You Post a Comment

When you comment on an article or contribution, we collect your personal data (name, email address, comment text) to allow you to comment and display your comments. By submitting the comment, you agree to the processing of the transmitted data. Processing is carried out under Article 6(1)(a) GDPR with your consent. You may withdraw your consent at any time by contacting us, without affecting the legality of prior processing with your consent. Your personal data will then be deleted.

Only the name you entered will be published when your comment is posted.

Analytics Tools


To continually enhance our content and tailor it to user interests, we employ tracking measures (e.g., visit frequency, page view increase) based on Art. 6 para. 1 sentence 1 lit. f GDPR. Our service providers process pseudonymized user data according to our instructions and are not responsible for data protection purposes. You can deactivate individual analysis services for the future at any time. Below are details of the analysis services we use.

Google Tag Manager

We utilize Google Tag Manager on our website. This is a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), which allows us to manage website tags via a dashboard. Google Tag Manager does not collect personal data.

Google Analytics

For designing and optimizing our pages (, we use Google Analytics, a web analytics service by Google Inc. Pseudonymized usage profiles are created, and cookies are employed. Information generated by the cookie includes:

  • Browser type/version
  • Operating system used
  • Referrer URL (previously visited page)
  • Hostname of accessing computer (IP address)
  • Time of server request

All data is transmitted and stored on Google servers in the US, adhering to the European Commission adequacy decision (EU/US Privacy Shield). This data helps evaluate website use, create activity reports, and provide market research insights and tailored website design. If required by law or for data processing purposes, this information may be shared with third parties. Your IP address is always anonymized, preventing identification (IP masking).

You can prevent cookies by adjusting your browser settings. However, this may limit website functionality. You can also prevent data collection and processing by Google by installing a browser add-on.

For more information on Google Analytics privacy, refer to the Google Analytics Help Center.

Facebook Conversion Pixel

We use Facebook Inc.'s "conversion pixel" or visitor action pixel to assess the effectiveness of Facebook ads for statistical and market research. Facebook receives only statistical data from this pixel without reference to specific individuals. If you are logged into Facebook, please consult their privacy information.

You can revoke consent for conversion pixels here. Alternatively, you can disable the Facebook Pixel on the Digital Advertising Alliance page.

Processing of Data for Order Handling / Miscellaneous

We collaborate with various service providers for purposes like customer service, technical services, logistics, and payment processing. These providers only access your data as necessary for the specific service they offer.

Passing on Personal Data to Shop System Provider


For order processing, we transmit your personal data to Odoo 

Passing on Personal Data to Shipping Service Providers

For order handling, personal data collected may be shared with the delivery service company as part of contract processing. We provide your email address to the shipping company for status updates. This transfer is based on Art. 6 para. 1 lit. a GDPR and can be revoked.

Use of Payment Service Providers

We share your payment data with the credit institution responsible for payment processing, as required. If payment service providers are used, you will be notified below.

Shopify Payments

For payment processing, your order information and payment data is sent to Shopify Inc., 150 Elgin Street, Suite 800, Ottawa, ON K2P 1L4, Canada.


When you pay via PayPal, credit card via PayPal, direct debit via PayPal, "purchase on account," or "payment by installments," we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg, in accordance with Art. 6 para. 1 point b GDPR. Data is shared solely for payment processing.

For more information about PayPal's privacy practices, visit their data protection declaration.

You can object to this processing of your data at any time by sending a message to PayPal.

Privacy Policy

9. Security

At Sedobi Supplements LTD, we prioritize the security of your personal information. We have implemented a range of organizational, technical, and physical measures to safeguard the personal data we collect, both during transmission and upon receipt. We continuously improve our security measures, and our privacy policies are subject to regular updates. Please ensure you are using the latest version of this policy.

10. Personal Data Retention

We retain personal data only for as long as necessary and as permitted by law for the intended processing purpose. The specific statutory retention periods apply to the duration of personal data storage. After these periods expire, the relevant data will be routinely deleted if it is no longer required for contract fulfillment or contract initiation.

11. Your Rights

Information and Correction

You have the right to obtain, free of charge, information about the personal data we process concerning you. You may request details about the specific data stored about you, as well as a copy of this information. Furthermore, you have the option to correct and complete any inaccurate data.

Deletion, Restriction, and the Right to Be Forgotten

You can request temporary or permanent cessation of the processing of all or specific portions of your personal data, or, in accordance with Article 17 of the GDPR, request the deletion of your personal data stored by us.

Data Portability

You have the right to request a copy of your personal data in electronic format and the right to transmit this data for use in another service.

Right to Object

You can withdraw your consent at any time and also have the right to object to our reliance on our legitimate interests as the basis for processing your personal information that affects your rights. You can submit these requests by emailing us at or sending a request to our postal address provided above. We may request specific information from you to confirm your identity and process your request. Applicable laws may require or permit us to decline your request. If we decline your request, we will provide an explanation, subject to legal restrictions.

Right to Complain to a Supervisory Authority

You retain the right to lodge a complaint with the appropriate supervisory authority and seek legal remedies.

12. Updates to this Privacy Policy

This privacy policy is currently in effect. As our website and offerings evolve or due to changes in legal or regulatory requirements, we may need to update this privacy policy. The most recent version of this policy is available for your review and printing on our website at

Please feel free to contact us at if you have any questions or concerns about this privacy policy or your personal data.